Sergio Eguiarte / Director de Marketing / Citibanamex

Sergio Eguiarte

Director de Marketing / Citibanamex

15 years marketing experience in multinational FMCG companies and financial services developing and implementing strategies for global brands in several categories and markets. My personal goal is to train and coach high performance teams who are passionate about brand building and innovation. Core Strengths: Brand Building, Business Strategy, Innovation, Experiential Marketing, Campaign development & Commercial Strategy.